Advertise

The Sift is read by indie founders, solo developers, and technical teams who decide which AI tools their company pays for. They’re early adopters with budgets — and they trust us because we tell them the truth about tools, including the ones we’re affiliated with. If that’s who you want in front of, here’s how to work with us.

Who’s reading

• Audience: indie founders, software engineers, technical marketers, and small product and dev teams.
• Intent: they come here to decide what to adopt — which means unusually high purchase intent for developer and AI tooling.
• Reach: a focused, high-intent readership across the website and daily newsletter. Current subscriber and traffic figures are included in the media kit on request.

Ways to work with us

1. Newsletter sponsorship. A clearly-labeled placement in the daily email — one sponsor per send, native format, your link tracked. Our highest-engagement option, and the one most sponsors start with.

2. Sponsored deep-dive. We write an honest, hands-on look at your tool, clearly labeled “Sponsored.” We won’t fake a verdict, but we’ll give your product a fair, thorough spotlight in front of exactly the right audience.

3. Site placement. Banner or in-feed display across thesiftai.com.

4. Deals & launches. A featured slot in our Best AI Tools hub and our launch coverage when you ship something new.

Our one rule

Sponsorship buys attention, never a verdict. Our SWITCH / WATCH / SKIP calls stay independent — and that independence is exactly why the audience trusts what they read here, which is what makes a placement worth your money. All sponsored content is clearly labeled.

Get the media kit

Email ads@thesiftai.com with your product and goals, and we’ll send rates, formats, audience figures, and the next available dates.